Including your business name and a valid physical address in every email is not just a “nice-to-have”—it is a legal requirement under international anti-spam laws (such as CAN-SPAM in the US and GDPR in Europe). Emails missing this information are often automatically flagged by spam filters.
1. Why is a Physical Address Required?
Anti-spam laws require that every commercial email provides the recipient with a way to identify the sender and know their physical location. This builds accountability and trust between you and your subscribers.
- Legal Compliance: Avoid heavy fines and legal issues.
- Deliverability: Major ISPs look for a physical address to verify that you are a legitimate business.
- Transparency: It shows your audience that there are real people behind the brand.
2. How to Add Your Details in Sendonyx
You can add these details manually to your footer or use our dynamic tags that pull information directly from your account settings.
Option A: Using Dynamic Tags (Recommended) Instead of typing it every time, you can use these tags in your template:
[SENDER_NAME]— Pulls your business name.[SENDER_ADDRESS]— Pulls your physical address.
Option B: Manual Entry Simply type your business details at the very bottom of your email template:
Onyx Digital Solutions > 123 Business Ave, Suite 500
New York, NY 10001
3. Privacy Concerns (Working from Home)
If you run your business from home and don’t want to share your private residence, you still must provide a valid address.
4. Formatting Your Footer
Make sure your name and address are legible but not distracting. A font size of 10px or 12px is standard for footers. Ensure there is enough contrast (e.g., dark text on a light background) so that the information is easily visible to both users and automated filters.
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